Research & Analysis

Establishing a fact base for decision-making

Using a variety of qualitative or quantitative research tools, The Everest Group helps organizations objectively establish the facts of the external and internal environments that will be used to drive and shape strategic and business plans. This might include market structure and dynamics; competitive capabilities; key constituency perceptions; assessment of existing product, service, program or organization performance; market segment "best practice"; or market interest in a specific new offering under consideration.